Storytelling is a fundamental way we learn. Becoming an artful and compelling storyteller is one of the most underrated skills in winning deals. Like any skill, storytelling can be learned. Communicating through stories has been ingrained in us since our earliest years - storytime at school, at bedtime with parents or caregivers, etc. Therefore, listening to stories allows us to hear information in a non-threatening and non-judgemental way. The very best stories are personal, and when that wisdom is delivered it's more likely to be heard and remembered. This is a must-have skill for any great salesperson or leader.