We all have an affinity for winning. We prefer it 100% of the time. Most salespeople have an equal or greater affinity towards not losing. The pain of being #2 outweighs the joy of being #1. The problem is no great team can all individually be #1, and no great rep can consistently stay #1. It’s just not possible.
Losing > winning
Losing > winning
Losing > winning
We all have an affinity for winning. We prefer it 100% of the time. Most salespeople have an equal or greater affinity towards not losing. The pain of being #2 outweighs the joy of being #1. The problem is no great team can all individually be #1, and no great rep can consistently stay #1. It’s just not possible.